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What should you know before signing an agency agreement?

Why the length of time you commit to one agent could shape the entire sale of your industrial property in Melbourne's west

What should you know before signing an agency agreement?

You have decided to sell your warehouse, factory or industrial site in Melbourne's western corridor. An agent has walked you through the marketing plan, the commission structure, and now they are asking you to sign an agency agreement. The number they want you to initial next to, the exclusive term, is the one clause most owners skim past. It shouldn't be.

Why the length of your agency agreement matters more than the commission rate

Commission gets all the attention in these conversations because it is the easiest number to compare. But the term of your agency agreement decides how much control you have if things do not go to plan. Sign too short and you may not give the campaign room to breathe. Sign too long and you could be locked in with an underperforming agent while your property sits stale on the market.

The agency term is really a bet on how confident your agent is in their own campaign.

What actually happens during an agency agreement period

An exclusive agency agreement gives one agent the sole right to market and sell your property for a set period. During that window you cannot appoint another agent, and in most cases you still owe commission even if you find the buyer yourself. Once the term expires, you are free to renew, renegotiate, or walk. This is standard practice across Victoria, but the length of that window is negotiable and it should reflect the realities of industrial property, not a generic template pulled from a residential file.

Industrial buyers move on different timelines to homebuyers. Your agreement should reflect that.

The factors that should decide your term length

1
Property typeA standard warehouse in an established estate typically moves faster than a large format factory or a raw parcel of development land, which needs more time to reach the right specialist buyer or developer.
2
Current market conditionsStock levels, buyer enquiry and finance approval times all affect how long a genuine campaign needs to run. Ask your agent what they are seeing on comparable listings right now, not last year.
3
Marketing plan depthA serious campaign with signage, digital promotion, database outreach and agent to agent networking needs enough time to actually execute, not just launch.
4
Vendor flexibilityIf you are in no rush, a longer term with clear review points can work in your favour. If you need a settlement by a certain date, shorter terms with tighter accountability suit you better.
5
Agent track record in the westAn agent who genuinely knows the Geelong corridor and the western industrial precincts should be able to justify their proposed term with real recent examples, not just say it is standard.

Common mistakes owners make when signing

Accepting the first term offered without questionAgents often propose a default period because it is easy, not because it suits your property.
Focusing only on commission and ignoring the termA slightly lower fee attached to a poorly matched term can cost you more in lost time and stale listing perception.
Signing an open ended agreementSome agreements roll over automatically. Always know your exit point and put a date in your diary to review it.
Not asking for performance check insA good agency agreement should include agreed points to review enquiry levels, feedback and pricing, not just a start and end date.
Letting emotion drive urgencyWanting a quick sale is understandable, but forcing an unrealistic short term rarely helps industrial property find its best buyer.

What a fair agency term looks like in the west

There is no single correct number that suits every industrial property in Melbourne's western suburbs. What matters is that the term matches the property type, the current pace of the market, and the depth of the campaign your agent is proposing. Typical marketing periods for industrial property in this corridor can vary depending on asset type and location. Ask your agent to walk you through recent comparable campaigns and how long each genuinely took from launch to unconditional contract, not just from listing to first offer.

A well matched agency term gives your campaign time to work without leaving you stuck if it does not.

If you are weighing up selling an industrial property in the western suburbs or Geelong corridor and want a straight answer on what a fair agency term looks like for your specific asset, have a conversation before you sign anything.

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Manny Singh
Manny Singh
Director (OIEC), Fairmont Property Group

Fairmont only sells and leases industrial property across Melbourne's western corridor and Geelong. That focus is deliberate. It means we know the buyers who are active right now and what they are prepared to pay.

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