Privacy Policy

Last updated: 25 August 2026

This privacy policy explains how Fairmont Real Estate Group Pty Ltd (ACN 662 816 613, ABN 68 662 816 613), trading as Fairmont Property Group ("we", "us", "our"), collects, uses, discloses and protects your personal information when you visit fairmontproperty.com.au, interact with our advertising on platforms such as Meta (Facebook and Instagram) and Google, contact us, or engage our property services.

We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles ("APPs"). We take your privacy seriously and only collect what we need to do our job.

1. What we collect

We collect personal information you give us directly and information we collect automatically when you use our website or engage with our ads.

Directly from you

• Name, phone number, email address
• Property details (address, type, intent — sell/lease/buy)
• Information you submit through a form on our website or through a lead form on Facebook or Instagram
• Any other information you choose to share in messages, calls or meetings

Automatically

• Device and browser type, IP address (in general terms — city/region), pages visited, referring source, time spent
• Cookies, pixels and similar technologies (see Sections 4 and 6)
• Advertising and conversion events — for example, that you viewed a page, watched a video, or submitted an enquiry after arriving from one of our ads

2. Why we collect it

• To respond to your enquiry, send appraisals, and provide property services
• To match you with relevant properties or buyers/lessees
• To send updates about a property you've enquired on
• To deliver, measure and improve our advertising — including on Meta and Google
• To meet our legal, tax and real estate licensing obligations

3. Who we share it with

We don't sell your personal information. We only share it where it's necessary to do the work you've engaged us for, to run our advertising, or where we're required to by law. Specifically:

• Service providers who help us run the business: CRM (Pipedrive), email and SMS providers, cloud hosting, analytics, accounting and document-signing tools. Each is bound by its own privacy obligations.
• Advertising and analytics platforms — Meta Platforms (Facebook and Instagram), Google, and Microsoft Clarity — as described in Section 4. Data shared with these platforms for measurement and audiences is hashed or aggregated where possible.
• Counterparties to a transaction — buyers, sellers, lessees, lessors, their agents and solicitors — only the information needed to negotiate and settle.
• Regulators — including Consumer Affairs Victoria, the ATO, and law enforcement — where we are legally required to disclose.

4. Advertising, Meta (Facebook & Instagram), Google and online tracking

We advertise our properties and services on Meta (Facebook and Instagram), Google, and similar platforms. To run and measure that advertising, we use the tools below. When we use them, the relevant platform acts as an independent controller of the data it receives and processes it under its own privacy terms.

Meta Pixel and Conversions API

Our website uses the Meta Pixel and may use the Meta Conversions API. These tools let us understand the actions people take on our site (for example, viewing a listing, playing a video, or submitting an enquiry) so we can measure the performance of our ads and reach people with more relevant ones. The information sent to Meta may include your IP address, device and browser information, the pages and actions you took, and — where you have provided it — hashed identifiers such as an email address or phone number. Hashing converts the details into a scrambled string before it is sent, so the raw details are not shared in readable form. Meta processes this information under the Meta Privacy Policy and the Meta business-tools terms.

Custom Audiences and Lookalike Audiences

We may create Custom Audiences by providing Meta or Google with a hashed list of contact details (such as email addresses or phone numbers) so that we can show ads to people we already deal with, or exclude them. We may also create Lookalike (or similar) Audiences to reach new people whose interests resemble those of our existing contacts. You can control whether your details are used this way (see Section 5).

Lead ads

If you submit your details through a lead form shown directly within Facebook or Instagram, Meta collects that information on our behalf and makes it available to us. We then handle it in line with this policy — usually to contact you about your enquiry and record it in our CRM.

Retargeting

If you have visited our website or engaged with our content, we may show you ads about our properties and services on Meta, Google and other platforms ("retargeting"). You can opt out of this — see Section 5.

Google and Microsoft Clarity

We use Google (Analytics and/or Google Ads) to measure website traffic and ad performance, and Microsoft Clarity to understand how visitors use our site through aggregated usage metrics and session recordings that mask sensitive input. These providers process data under their own privacy terms.

5. Your choices about advertising

You can control how your information is used for advertising:

• Meta ad preferences — adjust your ad settings and audience-based ads within Facebook and Instagram at facebook.com/adpreferences and in your Instagram settings.
• Google ad settings — manage personalised ads at myadcenter.google.com.
• Industry opt-out — opt out of interest-based advertising from many providers at youronlinechoices.com.au.
• Your device and browser — reset or limit your advertising ID in your device settings, and block or clear cookies in your browser settings.
• Contact us — ask us to remove you from our Custom Audiences and marketing lists at any time using the details in Section 12.

6. Cookies and similar technologies

We use cookies, pixels and similar technologies to:

• Make the website work (essential cookies — can't be turned off)
• Understand how people use the site (analytics)
• Measure and target the ads we run on Meta, Google and similar platforms

You can disable cookies in your browser settings. Doing so may break parts of the site.

7. Storage, security and overseas disclosure

We hold personal information on secure cloud infrastructure. Access is restricted to staff and contractors who need it. Some of our service providers and advertising platforms — including Meta and Google — store and process data overseas (for example in the United States and the European Union). When we use them, we take reasonable steps to ensure your information is handled consistently with the APPs.

8. Data retention

We keep personal information only for as long as needed for the purposes in this policy and to meet legal record-keeping obligations. Real estate transaction records are typically retained for 7 years under Victorian law. Advertising and analytics data is retained according to each platform's standard retention periods.

9. Your rights

• Access — ask for a copy of the personal information we hold about you
• Correct — ask us to fix anything that's wrong or out of date
• Delete — ask us to delete your information, subject to any legal obligations we have to retain it
• Opt out — unsubscribe from marketing emails or SMS at any time (link in every message, or reply STOP), and manage ad targeting as set out in Section 5
• Complain — if you think we've mishandled your information, contact us first (details below). If you're not satisfied, you can contact the Office of the Australian Information Commissioner.

10. Children

Our services are aimed at property owners and investors over 18. We don't knowingly collect personal information from children.

11. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top tells you when. Material changes will be flagged on the home page.

12. Contact us