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Is Truganina industrial property a buyer's or seller's market right now?

Why the answer changes depending on the size, condition and tenancy status of the asset you're looking at.

Is Truganina industrial property a buyer's or seller's market right now?

Truganina currently sits closer to a seller's market for smaller industrial units and well located land parcels, while larger warehouses and older stock favour buyers with more room to negotiate. The honest answer depends on what you're buying or selling, not on a single headline figure.

If you own a smaller strata unit or a tightly held land parcel under a hectare, you are likely holding the stronger hand. Owner occupiers and small investors are competing for a limited pool of this stock, and that competition tends to shorten negotiation timelines and firm up prices. If you are selling in this bracket, you can generally afford to be patient and hold your line on price.

The picture changes for larger warehouses, older tilt panel stock, and anything needing capital works. Buyers in this segment have more choice, more time to inspect, and more ability to negotiate on price, settlement terms or vendor contributions to repairs. Sellers of this type of asset need a sharper strategy, not just a sign on the fence.

The market is not one thing right now, it is several markets stacked on top of each other depending on size and condition.

What's Driving the Split

Truganina's position on the growth corridor means demand keeps flowing in from businesses relocating out of the inner west and south east, plus investors chasing land value upside. That demand is not evenly spread across every asset type.

1
Land scarcityVacant industrial land close to the Western Freeway and Princes Freeway interchange remains tightly held, which supports firmer pricing for smaller lots.
2
New stock competitionRecently completed speculative warehouses compete directly with older secondhand stock, pulling buyer attention away from tired buildings.
3
Interest rate sensitivityFinancing costs affect owner occupiers and investors differently, which changes how aggressively each group bids.
4
Lease expiry timingTenanted assets with leases expiring soon often sell at a discount to vacant possession stock, regardless of the broader market tone.

Where Sellers Still Hold the Cards

Scarcity beats sentiment every time in a growth corridor.

Smaller freehold units, strata titled warehouses and compact land parcels remain in short supply relative to demand from owner occupiers wanting to escape rising lease costs. If your asset fits this profile, a well run campaign with clear pricing guidance and a tight timeline usually attracts genuine competition.

Where Buyers Have More Leverage

Larger format warehouses, assets with deferred maintenance, and anything competing against a wave of new speculative builds sit in buyer favoured territory. Buyers here can negotiate on price, ask for longer due diligence periods, and request repair allowances before signing. Sellers of this stock need realistic pricing from day one, because overpricing simply extends time on market and weakens negotiating position later.

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Assuming last year's price still appliesPricing based on outdated comparable sales ignores shifts in buyer appetite for this specific asset type.
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Ignoring the impact of new supplyA new estate releasing similar stock nearby can quietly undercut demand for an older building.
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Treating all Truganina stock as one marketLand, strata units and large format warehouses each move on their own timeline and demand curve.

Common questions

1
**Is now a good time to sell a small industrial unit in Truganina?** For smaller strata units and tightly held land parcels, conditions currently favour sellers due to limited available stock and steady owner occupier demand.
2
**Should I wait to sell a large warehouse in Truganina?** Larger, older format warehouses face more competition from newer stock, so timing and realistic pricing matter more than waiting for a shift in the broader market.
3
**How do I know which side of the market my property sits on?** Compare your asset's size, age and tenancy status against recent genuine sales of similar stock, and speak with a local agent who tracks both segments closely.
4
**Does a tenanted property change the answer?** Yes, tenanted assets often trade differently to vacant possession stock, and lease expiry timing can shift negotiating power toward the buyer even in a tight market.

If you want a straight answer on where your specific Truganina property sits right now, get in touch with our team for a genuine market read, not a generic estimate.

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Manny Singh
Manny Singh
Director (OIEC), Fairmont Property Group

Fairmont only sells and leases industrial property across Melbourne's western corridor and Geelong. That focus is deliberate. It means we know the buyers who are active right now and what they are prepared to pay.

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