You own a warehouse, factory or industrial site somewhere between Sunshine and the Geelong corridor, and you're thinking about listing it. Before you sign anything, you're about to sit across from two or three agents who all promise a great result. Only one of them can actually back it up.
Most owners choose an agent the way they choose a tradesman, on gut feel and the highest number quoted. In industrial property that approach can quietly cost you. The agent who wins your listing controls how your property is priced, who sees it, and how hard they push when a buyer or tenant tries to chip the deal. Ask the wrong questions now and you won't find out until you're three months into a campaign that's going nowhere.
Why this conversation matters more than the appraisal
An appraisal figure is easy to produce. Evidence is not. Any agent can tell you what they think your property is worth. Far fewer can show you the sales, the leases, and the buyer inquiry that supports that number in your specific pocket of the western corridor.
The agent who promises the highest price is often the one with the least evidence to back it.
Track record questions worth asking
These questions should get specific answers, not general reassurance. If an agent goes vague, that's information too.
Pricing and strategy questions
A specific price without a specific reason behind it is just a guess dressed up as expertise. Push for the comparable evidence, not the confidence.
The right agent should be able to defend their price with evidence, not enthusiasm.
Mistakes owners make before they've even listed
What a genuinely capable agent looks like
A good industrial agent answers these questions before you finish asking them. They talk in specifics, they name real transactions, and they're comfortable being challenged on their number. If the conversation feels rehearsed rather than evidenced, that's worth noticing before the campaign starts, not after it stalls.
What is your industrial property worth?
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Fairmont only sells and leases industrial property across Melbourne's western corridor and Geelong. That focus is deliberate. It means we know the buyers who are active right now and what they are prepared to pay.